THEN your managers and your company would benefit from 'Enterprise' – a strategy game designed to help managers understand, support and implement a marketing strategy based on differentiation of customers and market segments.
The 'Enterprise' strategy simulation:-
'Enterprise' is a physical strategy game that models a company offering products and services to a range of customers each with separate needs and desires. The customers themselves change their needs over time so the company needs to stay alive to the changes.
The marketing strategy learning is obtained by teams running a simulated company. They plan the actions, allocate the limited resources and bid for business. The simulation shows in a powerful manner that a market analysis that yields an understanding of customers, their business needs, the market segments and the competitor positioning will generate profit. Without this knowledge, plans will be too vague, sales campaigns too general, scarce resources wasted and profits hit.
After participating in this business simulation the Participants will be able to: