Building a Strategy from Customer Needs;
Learn from the 'Enterprise' Business Simulation

IF..

• Your business units do not really understand the market segmentation?
• Divisions do not allocate resources precisely according to the needs of market-segments?
• Your company's marketing differentiation is not implemented effectively?
• Sales managers do not fully reflect the priorities of key customers in their marketing strategy?

THEN your managers and your company would benefit from 'Enterprise' – a strategy game designed to help managers understand, support and implement a marketing strategy based on differentiation of customers and market segments.

The 'Enterprise' strategy simulation:-

• Demonstrates the need for a customer based strategy
• Shows the benefit of a deep market analysis and
• Enables participants to see how profit results from a clear customer based approach

'Enterprise' is a physical strategy game that models a company offering products and services to a range of customers each with separate needs and desires. The customers themselves change their needs over time so the company needs to stay alive to the changes.

The marketing strategy learning is obtained by teams running a simulated company. They plan the actions, allocate the limited resources and bid for business. The simulation shows in a powerful manner that a market analysis that yields an understanding of customers, their business needs, the market segments and the competitor positioning will generate profit. Without this knowledge, plans will be too vague, sales campaigns too general, scarce resources wasted and profits hit.

After participating in this business simulation the Participants will be able to:

• Generate competitor differentiation
• Increase profit by focusing resources in key segments
• Implement a strategy for marketing more effectively
• Develop customised strategies for important customers
• Create a balanced scorecard of objectives, finance alone cannot measure performance

 Click here for 'Enterprise' printable information sheet