

Negotiating to Yes will help your people become better negotiators. The programme is based on Principled Negotiation, in which people negotiate on the merits of the problem to reach agreements that are satisfying to both parties. The goal is to find the most profitable way to complete a deal that works for both sides, at the same time building strong, trusting relationships.
Negotiations are a part of everyday life, and they need to be handled with a clear focus and a principled philosophy. Traditional thinking about negotiation says each side takes a position, argues for it, and makes concessions until agreement or compromise is reached. This type of positional bargaining is usually win lose, short-term, and destroys the relationship. In contrast, the win-win approach of Negotiating to Yes has proven to be highly successful in both business and social negotiations, particularly where significant outcomes are at stake.
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