When managers prepare the three year business plan are they simply modifying what has happened in the recent past? Is it really just a three year Operating Plan – business as usual!
Does the Business Plan address the impact that external forces of the market and the competition will have on sales and our profits?
Does it address our own capabilities and desires?
It needs to otherwise the business will be victim to other people's plans.
So your managers need strategic planning skills?
WHY? because most managers reach senior positions without ever gaining 'Strategy Development Skills'. So they continue to focus on their own areas of expertise in their own function
Strategic Direction runs Strategic Thinking Workshops where managers learn about the elements of a strategy and learn how to use a Strategy Development Process. This process helps them to undertake a competitive analysis and construct a business plan for their own function or business unit.
The process also has as an input the company strategic plan into which the function has to operate.
After the workshop the participants will have the strategy development skills to:-